Campaign teardowns
What competitors actually run — and what keeps running
Teardowns of live campaigns: the creatives that lasted months, the offers that repeat across niches, the patterns that burn out in a week. Every example dated and sourced.
Latest research
- guide
Crypto Ads on Telegram in 2026: Who Advertises, How Long They Last and What the Rules Say
What our archive of Telegram sponsored messages shows about crypto advertising: how big the niche is, that almost all top advertisers are Telegram accounts and bots rather than websites, how short their lifespans are, what Telegram's ad policy says about crypto, and how to research a competitor yourself.
·5 min read - guide
Is There a Telegram Ads Library? How to See Who Advertises in Telegram
Telegram has no public ad library that we could find. What the app itself shows about a sponsored message, how Premium hides ads, and how to look up an advertiser, a channel's ads or a whole niche in an independent archive — with the limits of what any archive can see.
·4 min read - guide
Which Niches Advertise on Telegram in 2026: The Archive Ranked by Creatives, and What Changed in 90 Days
Trading, crypto, retail, education, VPN: the niches ranked by the number of Telegram sponsored messages in our archive of 637,719 creatives, which niches gained and lost share since July, and how to read the numbers without mistaking them for ad spend.
·4 min read - market-reportRU
Russia's Telegram Ad Market in 2026 in Numbers: ERIR, Mediascope, CPM and Our Archive
Telegram ad budgets in Russia fell 22% per the official ad register, the audience shrank and CPM dropped 41%, yet placements grew. A short summary of 2026 public figures for the Russian Telegram ad market plus what our archive of 585,000 ads shows.
·3 min read - guideRU
Telegram Ads in Russia in 2026: the FAS Ban, the Moratorium to 31 December and What to Do Now
Russia's antimonopoly regulator treats advertising in Telegram as illegal but will not penalise it until 31 December 2026. A short guide for international readers: timeline, fines, what the moratorium does not cover and a checklist.
·4 min read - guide
Where Telegram Ads Appear in 2026: Channels, Search, Bots, Video and Banner in Bot
Telegram Ads is no longer just a message under channel posts. A map of every ad surface in 2026 — channels, global search, bots, the video player, Banner in Bot and media formats — with launch dates, rules and what our archive of 585,000+ ads says about where advertisers send traffic.
·6 min read - guide
Telegram Suggested Posts in 2026: Buying a Post Without Middlemen
Suggested Posts let anyone offer a channel a paid post in Stars or Gram, with escrow built into Telegram. How it works for advertisers and admins, the real limits and fees, Fragment's For Sponsors block, and where it beats ad exchanges.
·6 min read - guide
Toncoin Is Now Gram: What Changed for Telegram Ads in 2026
Since 15 June 2026 Telegram's ad currency is called Gram (GRAM), not Toncoin. What changed for advertisers and channel owners, what stayed the same, and what our archive of 585,000+ ads shows about the Gram-paid rail.
·6 min read - guide
What Is Fragment in 2026: Usernames, +888 Numbers, Gifts, Stars and Telegram Ads Payments
Fragment is where Telegram's crypto economy meets its ad business: collectible usernames and +888 numbers, gifts, Stars and Premium, ad-balance top-ups in Gram and creator payouts. How it works in 2026, the records, KYC, stablecoins — and why there is no public Fragment API.
·4 min read
Regional research
Market reports grouped by country. Brazilian crypto ads, Turkish fintech, Iranian VPN, German prop-firm, French retail — each region has its own ad-spend dynamics.
Browse by topic
Editorial standards
Why researchers and journalists cite this blog
Every article here is backed by the same live archive that powers tgadsspy.com — no anonymous opinions, no aggregator scraping. Below is how each post is built and what makes it citable.
Data-anchored claims
Every numeric claim links to a date-stamped permalink in the public archive. Readers can verify the dataset, re-run the query and reach the same number.
CC-BY-4.0 reuse rights
All posts and underlying datasets are CC-BY-4.0. Quote, screenshot, translate, build derivative work — only attribution is required. No paywall, no embargo.
Versioned and dated
Posts carry both publication and last-updated timestamps. When the underlying market shifts (CPM moves, new cabinet launches, region opens), affected reports are updated and the change-log is preserved.
Cross-checked methodology
Detection pipeline, niche classifier and geo tagging are open — see /about and adsguru.org. Reviewers can audit how a number was produced before they cite it.
How to cite a post
Suggested citation for academic papers, regulatory filings or news articles. CC-BY-4.0 only requires attribution; commercial use is allowed.
adsguru.me. (2026). Telegram Ads research [Blog]. Retrieved from https://adsguru.me/blog. Licensed under CC-BY-4.0.
For single-post citations use the post permalink + access date. For aggregate-data claims, link to the underlying /api/v1/* endpoint or /datasets entry.
Frequently asked questions
About this research blog
How often are new posts published?
2 long-form reports per week on average. Regional deep-dives (a single country market) ship monthly; methodology papers ship quarterly. Subscribe via RSS or follow the @tgadsspybot Telegram channel.
Who writes these posts?
A mix of in-house analysts and invited contributors (researchers, journalists, advertisers with first-hand campaign data). All posts are reviewed against the underlying archive before publication.
Can I contribute a guest post?
Yes. Reach out via Telegram @dumov with a topic outline. We pair guest contributors with archive access and an in-house reviewer. Guest posts run under the same CC-BY-4.0 license.
What makes this different from generic crypto/adtech blogs?
Every claim is backed by a query against the live Telegram Ads Spy archive. No "industry sources said" hand-waving — if we report Turkish dating advertisers grew 40% in March, the URL of the underlying creative count is in the post.
Is the data behind the posts public?
Yes. Every chart cites the API endpoint or /datasets entry that produced it. CC-BY-4.0 — download, re-run, publish derivative work.
Do you cover both Gram and EUR cabinets?
Both, plus the cashier vertical (Stars / XTR / Premium giveaways). Cabinets are tagged in every chart so readers can filter by billing rail.
How do I subscribe?
RSS at /blog/rss.xml, or follow @tgadsspybot on Telegram for new-post notifications. No email signup — we keep the surface area minimal.
One dataset — many tools
Pick the tool for your job
Each domain is built around a specific job: finding a single creative, tracking launches live, building a market deck, or piping data into your BI. Same database, tailored UI per role.
Flagship search across the whole Telegram Ads database — filters by niche, country, advertiser, payment rail.
Best for: deep competitive research; scouting working offers and funnels for your own campaigns.
tgadsspy.comEvery ad ever served on Telegram Ads, browsable by day, with a permanent URL per creative.
Best for: finding an ad you saw yesterday; checking what competitors ran a week or a month ago.
telegramadsarchive.comPublic market reports: niche trends, advertiser growth, splits by country and payment rail.
Best for: spotting where demand is growing; building a Telegram Ads market deck for your team or investor.
telegramadsanalytics.comSubscribe to keywords, channels or advertisers — the bot pings you the moment a match appears.
Best for: being first to know a competitor launches; never missing an ad targeting your keyword.
tgads.observerTop-of-funnel explainer for the whole Telegram Ads ecosystem — archive, agency and API in one place.
Best for: first-time visitors learning what Telegram Ads is; comparing the three official cabinets at a glance.
tgads.net